Good morning and happy Friday, everyone. Welcome to this week's edition of Insider Life, which is rife with some of our top reads spanning real estate, style, and travel. Today we're going to tell you why you might not want to invest in Florida real estate, show you some cities that will pay you to live there, and tell you why fragrance sales have been booming.
Let's get right to it.
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During hard times, economists have turned to something called the "lipstick index," a theory that even when times are tough, people will still carve out room for small luxuries – like a tube of lipstick. In 2020, though, it wasn't lipstick that saw a surge in demand – it was fragrances.
Why fragrances became an affordable luxury during the pandemic.
People have relocated to Florida in droves since the onset of the pandemic, thanks in part to its relatively low cost of living and balmy climate. But one real-estate investor is doing the exact opposite - he's planning to sell several of his properties in the Sunshine State.
Inside his decision to step back from Florida.
Rothy's, the sustainable-shoe brand, added a half-million new customers in 2020. Now, it's looking to expand its customer base even further by launching a line of men's shoes - which its CEO says will help bring its 2021 revenue to north of $140 million.
Rothy's plans to double sales.
Rent the Runway has officially entered the $30 billion resale market. Now, all customers are able to buy or rent second hand clothes from the retailer, a large shift from when only paying members of its clothes rental services had that option.
If you can work remotely, you might want to check out Oahu, Hawaii, or Tucson, Arizona. Those two cities - as well as 12 other towns across the country - will pay you up to $20,000 just to move there.
See what other towns are offering incentives for remote workers.
What once was seen as another of Tesla CEO Elon Musk's pipe dreams might now become a reality: Tesla could be opening a 1950s-style diner at its Los Angeles supercharger station.
Here's what a Tesla supercharger diner might be like.
Society's perception of age gaps in relationships is changing. Whereas once people didn't bat an eye at couples with large age gaps - think 38-year-old Jerry Seinfeld approaching 17-year-old Shoshanna Lonstein in 1993 - couples with a few years in between are now facing increased scrutiny.
Experts told Insider the reasons behind that cultural shift.
Plus...
- Millennials who recently bought homes are sharing their biggest regrets. Here's what they said.
- Louis Vuitton is facing backlash for selling a scarf inspired by the traditional Palestinian keffiyeh. We explain why.
- Jeff Bezos seems to be creating a massive Beverly Hills estate worth as much as $175 million. A look at what we know so far.
- London has a "floating" sky pool that lets people swim 100 feet in the air between two skyscrapers. See photos of it here.